CONTENT & SEO
Optimized content for maximum visibility
We implement tailor-made content strategies and targeted SEO measures that increase your reach.
We transform your content into content that appeals to search engines and convinces people.
SERVICES
Content-Driven SEO for Search Visibility and Growth
With tailored content optimizations and intelligent SEO measures, we ensure that your website is found by both search engines and your target audience. Through targeted on-page and off-page strategies, we optimize your website's performance, increase its reach, and ensure that your content is prominently placed in the relevant search results to generate sustainable traffic.
Our goal: Measurable increase in success through greater reach and user interaction
SEO SERVICES
SEO-Audit
SEO Beratung
Competitive Analysis
Keyword-Strategy
Linkaudit
Backlink-Strategy
Local SEO
CONTENT SERVICES
Content Strategy
Content Creation
Content Optimization
Content Management
TECHNOLOGIES
XOVI Suite
Semrush
Google Analytics
Google Search Console
HubSpot
AI VISIBILITY
Visible in AI answers too: GEO for your business
Search engine optimization no longer ends with Google. More and more users are asking their questions directly to ChatGPT, Perplexity or Google AI Overviews — and receiving a complete answer instead of a list of links. Whether your brand appears in these answers is becoming increasingly important for your digital visibility.
Generative Engine Optimization (GEO) ensures that AI systems not only crawl your content, but also understand, trust and cite it. This requires a different approach to content than traditional SEO: clear answer structures, clearly defined entities, structured data and content that answers a question comprehensively on its own — in the way a Large Language Model needs in order to cite it.
At contenance, we combine strategic SEO directly with GEO. We analyse where your brand is already mentioned in AI-generated answers, where gaps still exist and which of your content can be optimized for greater visibility in AI systems. We optimize for: ChatGPT, Google’s AI mode, AI Overviews in Google Search, etc.
Our goal: to ensure that companies are not only found on Google, but are also visible when the answer is provided directly by an AI system.
OUR PROCCESS
From Research to Rankings – Our SEO Workflow
MEET THE TEAM
Team Content & SEO
Our Content & SEO team has a deep understanding of both people and search engines, so they know exactly how to create content that is loved by both.
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Content optimization focuses on improving existing content and creating new content that is aligned with relevant keywords to increase visibility in search engines.
Search engine optimization (SEO), on the other hand, encompasses all measures to organically improve a website in search engines, including technical aspects, content strategies, and backlink management.
A thorough keyword analysis helps us understand the language and search terms that potential customers use to search for products or services.
This allows us to specifically optimize and create content that is tailored to these needs and thus increase the chances of being found better in search engines.
At contenance, we use leading tools such as Xovi, Semrush, Google Search Console, and Google Analytics to conduct a comprehensive analysis of the keywords, monitor performance, and identify optimization potential. These tools allow us to develop effective strategies and continuously measure success.
The time it takes for SEO efforts to impact search engine rankings can vary and depends on several factors, including the competitive landscape, industry niche, and quality of optimization efforts.
However, it usually takes a few months to see improvements in rankings, while long-term SEO strategies produce consistent results.
A poor user experience, for example due to slow loading times, missing meta descriptions, or unclear navigation, can have a negative impact on SEO. Search engines prefer websites that offer a good UX, as this increases the time visitors spend on the site and reduces the bounce rate. Through targeted optimization measures, we therefore improve not only the SEO but also the user experience of your website.
AI is changing how search engines understand and present content. Modern SEO focuses not just on keywords, but also on context, search intent, and structured information. This means content needs to be clear, relevant, and technically optimized to be visible in both traditional search results and AI-generated answers.
At contenance, we take these developments into account when working on content and SEO strategies, to help our clients stay visible in both traditional and AI-driven search environments.
GEO ensures that content not only appears in Google search results, but can also be understood and cited by AI systems such as ChatGPT, Perplexity or Google AI Overviews. This requires clear, self-contained answer structures and strong E-E-A-T signals. For companies, this means being visible even when users ask an AI system directly instead of using a traditional search engine.
CONTACT